Should you ever encounter this message:
ORA-01461: can bind a LONG value only for insert into a LONG column tips
then chances are you tried to insert more than 4096 characters at once.
Again the price for useless error messages goes to … Oracle! 
To add insult to injury, I couldn’t find anything useful related to this error with Oracle’s own site search.
Tagged: Database, Error message, ORA-01461, Oracle
